Rolls-Royce Cullinan Series II Launched in India: New Tech, Design, and the Bold Black Badge Edition
Rolls-Royce has officially unveiled the Cullinan Series II in India, a revamped version of its luxurious SUV. This new iteration brings cutting-edge technology, design refinements, and an exclusive Black Badge edition, catering to the evolving tastes of Indian luxury consumers. Starting at ₹10.5 crores, this premium SUV can cost more depending on the level of customization, while the Black Badge variant comes at a slightly higher price of ₹12.25 crores.
A Shift in Luxury for the Modern Indian Market
The launch of the Cullinan Series II reflects a shift in Indian luxury trends. With more affluent buyers settling in urban centers, Rolls-Royce has tailored the design to suit a younger, more tech-savvy audience. One of the standout design elements is the laser-etched 7,000-dot panel on the dashboard, which is inspired by the illuminated skyscrapers of major cities. This panel creates a 3D depth effect, enhancing the luxurious feel of the vehicle.
Pros:
- Modern design appealing to younger buyers
- Sophisticated interior materials and craftsmanship
- Unique dashboard aesthetics with laser-etched patterns
Cons:
- Price range limits the vehicle to ultra-high-net-worth individuals
- Some may prefer the traditional design language of earlier models
For more information on Rolls-Royce’s design evolution, visit Rolls-Royce Official.
Advanced Digital Features: A Blend of Physical and Digital Craftsmanship
Rolls-Royce is known for its attention to detail, and the Cullinan Series II continues this legacy. Alongside premium physical materials, the SUV introduces digital craftsmanship in the form of a pillar-to-pillar glass dashboard. The car also features an upgraded 18-speaker audio system, independent streaming for each screen, and Bluetooth pairing for rear-seat infotainment. Additionally, a sleek animation of the iconic Spirit of Ecstasy now appears on the driver’s display.
Pros:
- High-quality sound system and tech integration
- Enhanced in-car entertainment options with separate Bluetooth pairing
- Refined combination of physical luxury and digital sophistication
Cons:
- Increased reliance on digital features could detract from traditional craftsmanship
- Potential complexities with high-tech systems in the long term
Explore more about Rolls-Royce’s digital evolution in automotive design here.
Black Badge Edition: A Sportier, Bolder Experience
The Black Badge edition of the Cullinan Series II offers a bolder and sportier option for buyers who want to stand out even further. With an aggressive design and dynamic enhancements, this edition caters to a more daring clientele.
Pros:
- Striking, sportier design for those seeking exclusivity
- Enhanced performance compared to the standard version
- Offers more customization options for personalization
Cons:
- Higher price point than the standard Cullinan Series II
- Sportier design may not appeal to those who prefer classic luxury
Pricing and Availability
The Cullinan Series II starts at ₹10.5 crores, while the Black Badge variant is priced at ₹12.25 crores. Rolls-Royce has announced that deliveries will begin in the fourth quarter of 2024, with options for personalizing the SUV available at Rolls-Royce showrooms in Chennai and New Delhi.
For updates on availability, visit the Rolls-Royce Motor Cars India website.
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